How can apparel adapt and feel more personal?
Who
U.S. Consumer
18-30 Y
Working - Middle Class
Observations
Too much clothes in wardrobes
Cleaner wardrobe without compromising creativity
project statement
MOOD BOARD
IDETAION
MATERIALS / TRIMS
Back
Details
Dtachular prototype 1 progress
Front
PHOTOSHOOT
WHY
Avoid excess clothes
Personal creativity
Adaptability / modularity
Lack of adaptability
OPPORTUNITIES
Adaptability to conditions / activities (Material)
WHAT
Shirt w/ detachable sleeves
Replaceable sleeves
Different design / material sleeves
Want for personal creativity
Removable / Replaceable sleeves
FLATS
Dtachular zipper detail
Nickel zippers
Easy attach / detach
Durability
Ponte base
Comfort
Durability
Built for creativity, adaptability, and community
Merges technical performance with clean, utilitarian design; made for outdoor explorers and city creatives alike. One piece, endless ways to wear it.