Reinterpret a traditional silhouette through modern materials to create a piece that feels structured, comfortable, and wearable across daily conditions
Who
Chinese Consumer
18-35
Working - Middle Class
Observations / Activities
Everyday life in China
Contemporary materials
project statement
MOOD BOARD
Color BOARD
Ponte fabric
Ponte: Structure, Stretch, Shape retention, comfort
Pankou: Nod to a traditional knot system
IDETAION
MATERIALS / TRIMS
Pankou (Chinese knot)
COLORWAYS
Back
Details
Frog closures: Subtle nod to Chinese culture
Wide sleeves: Nod to traditional wide sleeve Chinese garments
Hidden zippers: Hidden contemporary element
Front
Renders
WHY
Celebrating Chinese Culture
Traditional meets Contemporary
Cultural appreciation
(Neo-Chinese style)
OPPORTUNITIES
Appreciation > Appropriation
WHAT
Traditional Chinese cardigan
Structured and comfortable
Cultural references
Architecture
Traditional elements
FLATS
