To design a versatile lifestyle hoodie that adapts to spontaneous journeys while maintaining comfort and style
Who
U.S. Consumer
18-35 Y
Style-conscious
Observations / Activities
Adventurous
Unprepared for the unexpected
Modularity
project statement
MOOD BOARD
Color BOARD
Ponte / cotton blend
Breathable zones
Ponte / cotton blend: breathable, shape retaining, moisture wicking, durable.
IDETAION
MATERIALS / TRIMS
YKK coil zippers
COLORWAYS
Details
Detachable hood and sleeves: Adaptability to any changing environment (constant readiness)
Zippered detaching system: Simple functions
Bungee cords at hem: Adjustability
Cargo pockets + Zipped Kangaroo: secure storage
Self stowing pocket: Easily packable
DETAILS
Engineered knit: lower chest, sides, under arms, upper back with micro perforations for improved airflow in these high sweat zones.
Renders
WHY
Spontaneous adventures
Adaptability
Preparedness
Spontaneous plans
OPPORTUNITIES
Excess apparel
Familiar silhouette
WHAT
Mid-weight quality hoodie
Adjustable / Adaptable
Modular
Readiness
Cognitive load
Solutions
Intuitive modular construction
FLATS
Front
Sleeveless / hoodless
Back
Hoodless
Sleeveless
