To design a quiet lifestyle jacket that blends urban utility with adaptability, protection, and contemporary style.
Who
U.S. Consumer
25-35 Y
Urban explorers
Working - Middle Class
Observations / Activities
City exploration
Limited versatility
Versatility
project statement
MOOD BOARD
Color BOARD
Recycled polyester
2 way nickel zipper
Recycled polyester shell: Durability, moisture wicking, weather resistance (DWR), clean and simple everyday wear
Velcro cuffs: Adjustability
2 way nickel zipper: subtle versatility + movement
IDETAION
MATERIALS / TRIMS
Velcro cuff adjustment
COLORWAYS
Details
Zipp off sleeves: subtle modularity
Internal pocket: storage + utility feature
Dtachular patch: contemporary visual
DETAILS
Engineered zones: under arms, sides, upper back are all high heat zones. Micro perforations allow for more airflow while avoiding chafing
Front
Renders
WHY
Avoid extra layers
Urban adaptability
Everyday commuting
OPPORTUNITIES
Over engineered
Simple / familiar design
WHAT
Quiet modular jacket
Simple and familiar design
Changing environments
Restriction
Solutions
Mobility
FLATS
Sleeveless
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