To design winter outerwear for the male Shanghai consumer balancing outdoor warmth, indoor comfort, and everyday style.
Who
Male Shanghai Consumer
18-25 Y
Student
Middle Class
Observations / Activities
Indoor/outdoor transitions
Overheating
Proper insulation
project statement
MOOD BOARD
Color BOARD
Nylon / Polyester blend
Bungee cords at hem
Nylon / Polyester shell: Balanced durability, weather resistance (DWR), everyday wear
Goose down: High warmth-to-weight insulation
IDETAION
MATERIALS / TRIMS
Goose down insulation
COLORWAYS
Back
Details
Two way YKK zipper: Adjustment when sitting + Movement
Trap Padding: Comfort from heavy backpacks
Bungee hem: Adjust fit + Improve / reduce airflow
DETAILS
750-fill-power goose down: High warmth-to-weight potential. Insulation without bulk
Stitched through baffles: simple construction for streamlined silhouette
Front
Renders
WHY
Avoid excess bulk
Easier movement
Cold weather protection
Travel
OPPORTUNITIES
Excess Bulk
Simple design
WHAT
Mid-weight quality jacket
Adjustable / Adaptable
Affordable
Space saving
Extreme conditions
Too light
Solutions
Adjustable
